smart design is rilly güd
branding & logo design
12 days of beauty
brand: U Style Collections
target customer: child ages 3-12
category: bath & body
retailer: CVS, Christmas Tree Shops, JC Penney
description: post COVID culture of DIY at home bath & body care. customize your own bath set included large bath salt (unscented) to be missed with personalized blend of “mix-in” ingredients for aromatherapy & skincare.
bubbles & beats
target customer: girls 6-14
category: bath & body
retailer: Walmart
description: developed brand & product off of emerging trend “the 80’s”. bath and body product packaging made to look like boombox, turntable & microphone. QR code on box leads to Spotify playlists. 10 songs/month on various themes.